Address: 119 Bd de la Résistance, Casablanca 20000
Opening hours :Mon - Fri: 9am-12.30pm and 2pm-6pm Sat: 9am-12pm
Email:Contact@bhadviser.ma
Phone:+212 661-468014
If you’re wondering how to launch a Juice & Purée Processing Plant in Morocco, the answer is straightforward: you need a solid business plan, compliance with Moroccan food industry regulations, investment in modern processing equipment, and a clear distribution strategy to tap into both local and export markets. Morocco’s strategic location, agricultural abundance, and trade agreements make it one of the most attractive destinations for setting up a juice and purée facility.
Why Morocco is Ideal for Juice & Purée Processing
Morocco is not just famous for its oranges and tomatoes—it is a major exporter of fresh fruits and vegetables to Europe, Africa, and the Middle East. Launching a processing plant here allows you to:
- Leverage agricultural surplus: Citrus fruits, tomatoes, pomegranates, and peaches are produced in abundance.
- Access international markets: Thanks to trade deals like the EU–Morocco Association Agreement.
- Benefit from incentives: Morocco’s Investment Charter and industrial acceleration zones provide tax advantages and subsidies.
Key Steps to Launch a Juice & Purée Processing Plant
1. Conduct Market Research
- Identify demand in Morocco and export markets.
- Study competitors already exporting to Europe.
- Assess consumer trends (organic juices, sugar-free purées).
2. Business Setup & Legal Structure
- Register your company with OMPIC (Moroccan Office of Industrial and Commercial Property).
- Choose the right structure (SARL, SA, or branch).
- Obtain required licenses from ONSSA (National Office for Food Safety).
3. Financing & Incentives
- Estimate initial investment: typically 5M–15M MAD depending on scale.
- Apply for financing through Moroccan banks or international funds.
- Explore state grants for agro-industrial projects.
4. Location & Facilities
- Select an industrial zone near raw material sources (e.g., Souss-Massa for citrus, Souss-Massa–Agadir for tomatoes).
- Ensure infrastructure includes:
- Cold storage rooms
- Processing & packaging lines
- Waste treatment facilities
5. Technology & Equipment
- Invest in fruit washers, crushers, pasteurizers, aseptic filling machines.
- Consider automation for cost efficiency.
- Use eco-friendly processing to meet EU sustainability standards.
6. Regulatory Compliance
- Food safety certifications: ISO 22000, HACCP.
- Environmental approvals under Moroccan Law 12-03 on impact assessments.
- CNSS payroll and employee registrations for your workforce.
7. Distribution & Export Strategy
- Partner with supermarket chains in Morocco.
- Build export networks with EU distributors.
- Develop private-label contracts for international brands.
Benefits of Setting Up in Morocco
- Low labor costs compared to European producers.
- Government-backed investment programs for agro-industry.
- Strong logistics hub with Tanger Med Port.
Frequently Asked Questions (FAQ)
Q1: How much capital do I need to launch a juice and purée plant in Morocco?
A medium-sized plant requires around 5–15 million MAD depending on equipment, facility size, and certifications.
Q2: What licenses are required?
You will need:
- Business registration with OMPIC
- ONSSA food safety certification
- Environmental clearance
Q3: Can foreigners own 100% of the company?
Yes, Morocco allows 100% foreign ownership in agro-industrial businesses.
Q4: What fruits are best for processing in Morocco?
Citrus (oranges, mandarins), tomatoes, pomegranates, peaches, and apples are abundant and export-ready.
Q5: Are there export incentives?
Yes, under the Moroccan Investment Charter, exporters may receive tax benefits for the first 5 years.
Final Thoughts
Launching a Juice & Purée Processing Plant in Morocco is a highly profitable venture if done with the right planning and compliance. Morocco’s agriculture, proximity to Europe, and strong trade frameworks create a golden opportunity for both local and international investors. By combining modern technology, food safety standards, and smart distribution strategies, you can position your plant as a regional leader in fruit processing.
Book your free face-to-face consultation today
At BH Adviser, we guide investors through company setup, tax optimization, licensing, payroll, and industrial compliance so your project can start smoothly.
