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hanae belsakri
Writing By Hanane Belaskri

21.11.2022 | Bh Adviser | Morocco

how to create an import export business in morocco?

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The import and export of goods is a centuries-old practice that is still prevalent in the modernera.

The best legal structure for a company doing export and import in morocco

The best legal status for creating an import-export business in Morocco is to create a limited liability company (LLC)  or in french  (SARL). Indeed, it offers the most flexibility, particularly in terms of taxation.

To incorporate a company LLC in Morocco, the following steps should be followed:

Obtaining freight forwarders of services in morocco

Get Freight forwarders for providing a wide range of services which include:

-Customs clearance



-Marine cargo handling

-Air cargo handling

Registration on PORTNET

PORTNET is a company that helps companies in Morocco and around the world to develop their brands by connecting them with the right people.

Need a payment PortNet “the National Single Window for Foreign Trade 326,01 Euro (3600 mad) YEAR incl. VAT

Find suppliers through Google or online directories such as AliExpress and send a message or email to the supplier asking for product information.

Order one or two products to test before placing a bulk order (if you are exporting from China, they use FOB (FREE ON BOARD ) is a popular shipping term that means the seller is responsible for delivering the goods to the ship. Sellers can save on upfront costs and buyers can receive their shipment,you only pay 30% and you have to contract with the supplier in this case.

Some Advice

  • Morocco is an important country for the import and export business. It is a significant player in this market in Africa and the Arab world. The country has a very strategic geographical position, which allows it to be an important hub for imports and exports.
  • The Moroccan government has been trying to incentivize trade by reducing import tariffs and taxes on imported goods. This has helped to encourage trade in Morocco, as well as with other countries.
  • The import-export marketing strategy is popular among small businesses because it is relatively easy to set up and maintain. There are many different ways to go about this type of marketing, so it can be tailored to fit any company’s needs.
  • Marketing is not just about selling products. It’s also about communicating the product and its benefits. It’s important to make sure potential buyers know what they are buying and how it will help them.

    Marketing can be done in many ways, but there are three main ones:

    1) Advertising – This form of marketing involves getting the word out and letting people know that your product or service exists.

    2) Public Relations – This form of marketing involves building relationships with the media, customers and other stakeholders to convince them to adopt your product or service.

    3) Direct Marketing – This form of marketing involves contacting potential customers directly to make sure they know about your product or service.

  • Morocco’s main export commodities are phosphates, textiles and apparel, agricultural products, and fish. These commodities make up about 70% of Morocco’s total exports.

    In addition to these primary exports, Morocco also exports furniture, plastics, automobiles, and transport equipment as well as construction materials such as cement and sand.

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