It noted that this provision does not apply to people who have bought any product abroad before 1 July 2022, and whose value does not exceed MAD1,250 ($125), so they will be able to bring their product back without paying anything.
The ADII further noted that this new legislation is not designed to restrict the rights of consumers to buy through foreign trade platforms but to safeguard both citizens and the local economy.
The decision follows the ADII’s examination of the remarkable development and turnover that some foreign platforms have achieved in Morocco through online shopping, which exceeded Dh1 billion ($99 million) in 2021 and Dh2 billion ($198 million) in 2022.
Increasing by 21%, the Moroccan eCommerce market contributed to the overall growth rate of 29% in 2021. E-commerce revenues continue to grow. New marketplaces are emerging, and existing markets also have the potential to grow. Global growth will continue in the coming years. It will be driven by East and Southeast Asia, with its growing middle class and lagging offline shopping infrastructure.
The e-commerce business comprises online sales of physical goods to a private end-user (B2C). This definition includes computer-based shopping as well as mobile shopping via smartphones and tablets. Excluded from the definition of e-commerce are digitally distributed consumer services (e.g. travel tickets), online shops dedicated to downloads or digital media streams, online shops dedicated to B2B markets, and private-to-private (C2C) sales within the eCommerce market.
delivered by some international e-commerce platforms comprise large quantity import operations under cover of customs facilities given for extraordinary shipments, not of a commercial nature and low-value commodities because these practices result in unfair competition for local industry and formal trade, as well as some loss of benefits for the state.
then the best solution is to start an e-commerce company that will provide you with many advantages and facilitates the many formalities.
If you are looking to start your e-commerce company in Morocco, contact Mrs. Hanane Belaskri today to begin the process. Most companies can be registered in less than 15 days.