If you want to know how to launch a berry packhouse with MAP packaging in Morocco, the answer is straightforward: you need to secure the right location near production areas, meet Moroccan export compliance rules, and invest in specialized Modified Atmosphere Packaging (MAP) technology to preserve freshness and extend shelf life of berries for export.

Launching a berry packhouse in Morocco isn’t just about storing and packaging fruits—it’s about building an export-ready infrastructure that meets strict EU, UK, and Middle Eastern market standards. Below, we’ll walk you through everything you need to know.

Why Morocco for Berry Packhouses?

Morocco has become one of the fastest-growing berry exporters in the world. According to Moroccan Investment and Export Development Agency (AMDIE), the country has:

Ideal climate for strawberries, blueberries, and raspberries.
Strategic logistics location, close to Europe.
Free trade agreements with the EU and USA.
Government incentives for agribusiness investors.

This makes Morocco one of the best locations globally to set up a berry packhouse equipped with MAP packaging.

Step-by-Step: Launching a Berry Packhouse with MAP Packaging in Morocco

1. Choose the Right Location

Close to berry production hubs: Larache, Kenitra, Souss-Massa, Agadir.
Easy access to export ports (Tangier Med, Casablanca).
Consider industrial zones with cold storage facilities.

2. Company Registration & Licensing

To operate legally, you’ll need to:

Register your company with OMPIC (Moroccan Office of Industrial and Commercial Property).
Obtain ONSSA sanitary approval for handling and packaging berries.
Comply with export customs codes through PortNet.

3. Facility Setup

Cold chain management: Maintain 0–4°C from harvest to shipment.
Sorting and grading lines: For berry quality selection.
MAP Packaging machines: Essential for longer shelf life.

4. MAP Packaging Technology

MAP (Modified Atmosphere Packaging) uses a controlled gas mixture (O₂, CO₂, N₂) to slow respiration and spoilage. Benefits include:

Extends berry shelf life by 7–14 days.
Preserves color, texture, and taste.
Reduces waste and improves export viability.

5. Compliance with International Standards

Your packhouse must meet:

GlobalG.A.P. certification.
ISO 22000 / HACCP food safety standards.
EU packaging and labeling regulations.

6. Workforce and Training

Skilled labor for grading and handling.
Training in food safety & hygiene.
Continuous improvement through ISO audits.

7. Export & Distribution

Build contracts with European supermarket chains.
Work with Moroccan freight forwarders specializing in perishables.
Consider air freight for blueberries and high-value raspberries.

Investment & Costs Breakdown

Launching a berry packhouse with MAP packaging typically requires USD 1–2 million, depending on scale.
Main costs include:

Land and construction.
Cold storage and machinery.
MAP packaging lines.
Certifications & compliance.

Advantages of Using MAP Packaging in Morocco

Higher export prices due to freshness.
Reduced losses in transit.
Stronger bargaining power with international buyers.
Longer shipping window for EU/UK markets.

FAQs

What is the minimum investment required?

A small packhouse with MAP packaging in Morocco can start from USD 500,000, but full export-grade facilities usually require over USD 1 million.

Do I need a Moroccan partner to launch?

No, but local legal and tax advisory is highly recommended to navigate ONSSA, CNSS, and customs regulations.

Which berries are most profitable?

Blueberries: high demand in Europe.
Raspberries: premium pricing.
Strawberries: large volumes, but lower margins.

Can I export directly from Morocco to the USA?

Yes, thanks to Morocco’s trade agreements, but shipments require strict USDA compliance.

Final Thoughts

Launching a berry packhouse with MAP packaging in Morocco is one of the most profitable agribusiness opportunities today. With rising global demand, Morocco’s ideal climate, and government support, investors can tap into an export-driven industry with high margins and long-term sustainability.

If you’re ready to enter the Moroccan berry sector, start by securing the right location, ensuring compliance, and investing in MAP technology. This is your key to turning Morocco’s berries into global success.

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At BH Adviser, we guide investors through company setup, tax optimization, licensing, payroll, and industrial compliance so your project can start smoothly.

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