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What is a Good Business to Start in Morocco
hanae belsakri
Writing By Hanane Belaskri

What is a Good Business to Start in Morocco?

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Are you thinking about starting a business in Morocco? As one of the fastest-growing economies in Africa, Morocco presents a unique opportunity for entrepreneurs looking to start a business. However, starting a business in Morocco can be challenging, especially if you’re not familiar with the local business landscape.

To help you out, we’ve put together a list of some of the best businesses to start in Morocco:

1. Tourism

Morocco is a popular tourist destination, with millions of visitors each year. From the bustling streets of Marrakech to the beautiful beaches of Essaouira, Morocco has something to offer everyone. If you’re passionate about travel and hospitality, starting a tourism business in Morocco could be a great option.

Some ideas for tourism businesses in Morocco include:

In 2019, Morocco attracted around 13 million tourists, according to the Moroccan National Tourist Office (MNTO). This number represented a 5.2% increase from the previous year.

2. Agriculture

Agriculture is a major industry in Morocco, accounting for a significant portion of the country’s GDP. Morocco is known for its production of fruits, vegetables, and livestock, making it a prime location for agricultural businesses.

Some ideas for agricultural businesses in Morocco include:

  • Fruit and vegetable farms
  • Livestock farms
  • Organic food businesses
  • Agricultural equipment and supply businesses

Contribution to GDP: Agriculture in Morocco contributes around 12-15% to the country’s GDP (source: World Bank).

Employment: Approximately 30-40% of the Moroccan workforce is employed in the agriculture sector (source: CIA World Factbook).

Main crops: Morocco is known for producing a variety of crops, including cereals (wheat, barley, and maize), sugar beets, tomatoes, olives, citrus fruits (oranges, tangerines, and clementines), (source: FAO, Food and Agriculture Organization of the United Nations).

Phosphate production: Morocco is the world’s largest exporter of phosphates, which are crucial for fertilizer production. The country holds around 75% of the world’s phosphate reserves (source: USGS, United States Geological Survey).

Agricultural exports: Morocco’s agricultural exports are an essential part of the economy. Some of the main export products include fruits and vegetables, fish and seafood, and processed foods (source: ITC, International Trade Centre).

3. E-commerce

E-commerce is on the rise in Morocco, with more and more people shopping online. Starting an e-commerce business in Morocco can be a great way to tap into this growing market.

Some ideas for e-commerce businesses in Morocco include:

  • Online retail stores
  • Subscription box businesses
  • Dropshipping businesses
  • Online marketplace businesses

Growth: E-commerce in Morocco has experienced significant growth in recent years, driven by increasing internet penetration, smartphone usage, and a growing middle class. Between 2016 and 2020, the e-commerce market in Morocco grew at a compound annual growth rate (CAGR) of around 22% (source: Statista).

Market size: In 2020, the Moroccan e-commerce market was valued at approximately USD 1.3 billion (source: Statista). 

Popular product categories: Some of the most popular e-commerce product categories in Morocco include electronics, clothing and accessories, and home appliances (source: Morocco World News).

Payment methods: Cash on delivery (COD) remains the most preferred payment method for online purchases in Morocco, followed by credit cards and digital wallets (source: Hootsuite & We Are Social,).

4. Technology

Morocco is quickly becoming a hub for technology startups in Africa. With a growing tech-savvy population and government support for innovation and entrepreneurship, starting a technology business in Morocco could be a smart move.

Some ideas for technology businesses in Morocco include:

  • Software development businesses
  • Mobile app development businesses
  • IT consulting businesses
  • E-learning and education technology businesses

5. Education

Education is highly valued in Morocco, making it a great market for businesses focused on teaching and learning.

Some ideas for education businesses in Morocco include:

  • Language schools
  • Tutoring services
  • Online education businesses
  • Study abroad programs

These are just a few ideas for businesses you could start in Morocco. Whatever you choose, be sure to do your research and understand the local market before getting started.

In conclusion, starting a business in Morocco can be a great way to take advantage of the country’s growing economy and entrepreneurial spirit. By considering the above ideas and doing your due diligence, you can set yourself up for success and make a positive impact on the local community. Good luck!

Tips for Starting a Business in Morocco

Starting a business in Morocco may seem daunting, but with the right approach and mindset, you can set yourself up for success. Here are some tips to help you get started:

  • Research the local market: Before starting any business, it’s important to research the local market to understand the competition, consumer behavior, and cultural norms. This will help you identify opportunities and avoid common pitfalls.

  • Understand the legal requirements: Starting a business in Morocco requires complying with various legal requirements, including registering your business with the authorities, obtaining necessary licenses and permits, and paying taxes. Be sure to consult with a lawyer and accountant to ensure you’re following all the necessary legal procedures.

  • Network with locals: Networking is essential in Morocco, where relationships and trust play a significant role in business dealings. Attend local events, join business associations, and connect with other entrepreneurs to build your network and gain valuable insights.

  • Learn the language: While English is widely spoken in Morocco, learning Arabic and French can be beneficial for building relationships and conducting business. Consider taking language classes or hiring a language tutor to improve your language skills.


In conclusion, starting a business in Morocco can be a challenging but rewarding experience. With a growing economy, supportive government policies, and a diverse market, Morocco presents many opportunities for entrepreneurs. By researching the market, understanding the legal requirements, networking with locals, and learning the language, you can set yourself up for success and make a positive impact on the local community. So, what are you waiting for? Start planning your business today!


Q: How much does it cost to start a business in Morocco?

A: The cost of starting a business in Morocco can vary depending on the type of business, legal structure, and other factors. Generally, you should expect to pay for legal fees, permits, licenses, and other expenses related to starting and operating a business. It’s a good idea to consult with accountant to get an accurate estimate of the costs involved.

Q: Do I need to speak Arabic or French to start a business in Morocco?

A: While it’s not a requirement to speak Arabic or French to start a business in Morocco, having language skills can be beneficial for building relationships and conducting business. English is widely spoken in urban areas, but in more rural areas, Arabic and French may be more commonly used. Consider taking language classes or hiring a language tutor to improve your language skills.

Q: Is Morocco a safe country to start a business in?

A: Morocco is generally a safe country for foreigners to visit and do business . 

Q: Can I get government support for starting a business in Morocco?

A: Yes, the Moroccan government offers a range of support programs and incentives for entrepreneurs looking to start a business in the country. These include financial assistance, training programs, and tax breaks. You can consult with local business associations or government agencies to learn more about the available support.

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